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Strategy

Our strategic direction

Swedbank's strategic direction with purpose, vision, customer promise and values as well as our common foundation governs our business and guides us in our daily work.

We empower the many people and businesses to create a better future. Our purpose is firmly anchored in our 200-year heritage. Since the start of the savings banks movement, we have believed in everyone’s opportunity to improve their financial situation.

We have the same purpose today, where we believe that by providing the right advice, services and products to the many customers in our home markets every day, we will have a positive impact on their lives and on society. In 2020, we reviewed our vision, our customer promise, our values, and our common foundation.

Our purpose

We empower the many people and businesses to create a better future. Our purpose is firmly anchored in our 200-year heritage. Since the start of the savings banks movement, we have believed in everyone’s opportunity to improve their financial situation. We have the same purpose today, where we believe that by every day providing relevant advice, services and products to our many customers in our home markets, we will make a positive impact on their lives and on society.

Our vision

We believe that together with our large customer base we can continue to drive and have substantial impact on our society. We envision a society that is sustainable, including environmental, social, financial, and ethical aspects. We believe that a sustainable bank with sustainable customers will contribute to a financially sound and sustainable society for the long term.

Our customer promise

Together we make your financial life easier:

  • By providing guidance on your terms
  • By helping you to be more sustainable
  • By supporting you in a proactive way
  • By making the difficult simple.

We promise our customers that the guidance we provide is based on their terms, we help them make sustainable decisions, we support them in a proactive way and make the difficult simple. Our customers are key to our success, and we are here for our customers across their lifetime.

Our values

We are attentive to our customers’ wishes and act accordingly. We place our focus on our clients’ needs, not on our products. This is reflected in our values – we strive to be open, simple, and caring.

To be open

We shall be a straightforward, honest, and reliable partner. Customers and other stakeholders should feel welcome and secure with our services and our actions. We believe in development and are open to new ideas, new people, and new ways to serve our customers and society.

To be simple

Our services and employees must be easily accessible and easy to understand. Our advice is adapted to each customer’s needs, and we give them the financial tools to handle life’s challenges and opportunities. We want to create a friendly, uncomplicated banking experience for everyone.

To be caring

Everything we do, we base on our customers’ needs. We help our customers make sound decisions and achieve their goals in a sustainable way. Our employees are helpful and reliable. We take pride in keeping our promises. We are committed to improving the long-term financial health of people, businesses, and society.

Our foundation

Together we create

  • An attractive workplace for employees with a culture based on inclusion and accountability.
  • An efficient, profitable, and compliant bank and financial services platform.
  • A standardized, scalable, and stable infrastructure.

The key building blocks are of greatest importance to deliver on our purpose, vision, and customer promise. We always need to ensure that we are an attractive workplace for employees, with a culture based on inclusion and accountability. We need to be an efficient, profitable, and compliant bank and financial services platform. It is also fundamental to have a standardized, scalable, and stable infrastructure.

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Contacts

„Swedbank”, AB
Konstitucijos pr. 20A, 09321 Vilnius, Lithuania
SWIFT code: HABALT22
Legal entity code: 112029651

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